Innovation audits of the innovative capability of organizations and regions

A 21st century campaign to map innovative capability across the world

Mapmaking has helped people understand and navigate the world since ancient times. Now, in the 21st century, we can explore the exciting world of innovative organizations that drives economies and societies forward.

Big Innovation Centre is drawing a new type of map that shifts focus from the measurement of characteristics such as latitude and longitude to the measurement of the innovation landscape. Historic explorers first travelled across unknown lands, then public and private organizations mapped our world at the street level using advanced satellites, and now Google has created the ‘street views’ in photos.

We are now able to harness the power of the internet and data analytics to ask each person in each organisation – whether public, private, big or small – what they think of their organisation’s innovation profile.

A stronger innovation data set

The problem with existing innovation business data sets is that they are collected with the assumption that a ‘right person’ within the organisation is fully representative of their organisation when they fill in a survey.

But, as with all maps, it is the collective picture which matters. The innovation profile of organisations is based upon the collective views of its people – those who make it happen, from the most senior to the most junior.

Also, existing innovation data sets hardly look beyond traditional science, technology, product or service innovation perspectives, such as number of patents or R&D spend. But this Big Innovation Map also focuses on organisations’ innovative capability in the areas of business model strategy and innovative ways of managing cost efficiency.

The focus is also on the innovativeness of the people within an organisation, and how well an organisation adapts to change. Finally, how innovatively an organisation exploits its network and how it has an impact on society and the economy at a whole are also key.

No data set is perfect, but we are confident that the quality and use of our innovation data will eclipse existing data sets in terms of mapping the innovative capability of organizations, outreach and collection methodology (compared, for example, to the EU's community innovation survey (CIS) or the OECD’s Oslo manual, used by authorities, academics and international organisations).

A data set of higher user value

The need for the Big Innovation Map sprang from the work of Big Innovation Centre with the UK Department for Business, Innovation & Skills (BIS) to develop innovation diagnostic tools to map the UK’s innovative sectors and places or hotspots.

The need to create an innovation data set relevant for businesses, local councils, universities, funding bodies and other organizations, as opposed to merely focusing on data relevant for policy makers as with current innovation data sets, is key to this campaign.

Click here to take the survey

How to take part?


Click here to take the survey 
Through an online print-on-demand report you can discover your organisation’s innovation profile and learn from the thought leaders in strategic management, entrepreneurship, and organisational what good looks like. Contact us, if you want to involve your team or full organization for a detailed report of the innovative capability of your organization.


Are you an organisation, business or public agency leading a field or market (technology, product, sector, region), or would like to be? We will work with you to create and media-publish a bespoke co-branded thought leadership report using evidence from your leadership and our Big Innovation Map evidence base.


We can arrange regional or sectoral bespoke innovation audits, based upon your requests.


Have you conducted a self-audit of your organisation’s innovation profile, but would also like to discuss the results with your team for further strategic insights? We can provide a bespoke consultancy visit. Organisations requesting a regional or sectoral bespoke innovative capability audit can do the same.

New features coming soon:


Our Big Innovation Map database holds anonymous data indexes of the innovative capabilities of organisations, sectors and regions. You can buy or license those under our Innovation Currency scheme.


Do you want online access to our anonymous data using our own data tools? We can provide you with a user licence.

Contact CoCreator: Open Innovation, Philip Roussos:


Smart Britain 1.0

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The New Normal

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Read the article on The Guardian website

Launch Article: The innovators: Britain's economic future relies on seeking out the new

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