See an overview of our available courses below:
Businesses, societies, and individuals are by necessity becoming increasingly digital at a phenomenal rate.
Our Digital Transformation Management Programme for Professionals will prepare you for this digital future, whether your professional skillset is in computer software, finance, law or consultancy and whether you work in manufacturing, or the creative industries, in research and innovation or fintech. And if you are investing in this new world, you must acquire the insights this unique programme provides.
Who is it for?
Business leaders and entrepreneurs, research and technology centres, investors and policymakers.
Why now?
Futureproof your professional skills and stay relevant. The world is in flux. In the emerging new normal what you are currently doing may not work as it used to – and may even be redundant.
Regain a peer-network with whom you co-learn with on a day-to-day basis (which you may have lost during the COVID-19 stay-at-home order)
Futureproof your strategy and revive your business.
Big Innovation Centre invites you to attend our Digital Transformation Management Programme, consisting of 5 Professional Courses.
Course 1: Futureproof Your Business Strategy: Digital Transformation and Corporate Competitiveness
Digital Transformation touches every corner of your organisation, internally and externally. A holistic response is imperative – but are you ready? In this course, you will acquire deep knowledge of digital transformation strategies in the context of commercial, organisational and ecosystem drivers, – how you retain or build market power positioning and lower transaction costs across your organisation. Your business drivers also include your product and process innovativeness, the strategic assets of your organisation, and your business agility in a fast-changing world. Finally, we analyse how you leverage your network drivers in the digitally enabled business and thus your wider impact on society.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 2: Re-Innovate Market Loyalty: New Business Models in a Digital Economy
Upgrade your strategic customer bonding approach by which you generate market loyalty despite (or because of) increased digitalisation of old and new marketplaces. Have you considered how the data revolution has impacted how customer loyalty is now managed? In this course, we consider the economic principles through which an unbreakable link with your customers in old and new marketplaces is created, focusing on the economic drivers (products, customers and networks), competition benchmarking, and your innovation process.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 3: Tech-Transfer and Knowledge support: Universities and Tech Hubs as interactive partners
What are the various models through which University and Tech Hubs do knowledge transfer and ecosystem support (activities, strategy, key performance indicators and funding)? How can businesses maximise the economic benefits of public research? In this course, we consider evidence on which practices and institutional support structures ensure successful university-business collaborations, including which university-business interaction channels work well. To complete the picture, we evaluate similar evidence for the Technology and Innovation Centres.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 4: Doing Open Innovation: Step beyond your own ideas, resources and markets
Digital Transformation means that you must transform your innovation capability, so stepping up beyond your existing ideas, resources and markets. On this course, you will acquire a unique toolkit for ‘open innovation’ management to do just this. We will consider company-centric Open Innovation, Ecosystem-centric Open Innovation 2.0, and the strategies of Global Growth Hubs with which you align your own strategy. You will also get an overview of the alternative business models and management practices of open innovation labs, including joint research labs, living labs, social innovation labs, and supply-chain accelerators.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 5: Finance for Innovation and Digital Entrepreneurship
Why are banks and other traditional finance providers often not able to provide a loan or equity finance to high growth firms? Why are high growth firms not always ‘investment ready’, and what can be done about it? Who are the players in an entrepreneurial finance ecosystem? In this course, we address the funding gaps for high-growth firms and the problems of using intangible assets as collateral in today’s more digital economy. You will learn how entrepreneurs can make their companies ‘investment-ready’ by presenting and enhancing the value of their intangible assets. This includes how companies can be backed with finance during different phases of corporate growth, and how an IP Report can be designed for potential investors, allowing them confidently to spot value and mitigate risk.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
A solid foundation of Digital Transformation Management.
Delivered by Big Innovation Centre with insights from world-class academic influencers and industry experts.
Download Brochure (available 4th of January)
Full Programme (5 courses): £1000 GBP | Per course: £250 GBP
Programmes start in Spring 2021 (Course dates to be confirmed in early January 2021)
Sign up here and you will receive your course-pack by January 8th 2021).
Intellectual property (IP) is a critical growth driver for today’s organisations. It impacts on market positioning, innovativeness, revenue, and investment opportunities and how you leverage your strategic networks. However, IP is often just regarded as a subject to be delegated to legal departments and overlooked by business strategists, marketing departments and research labs. But this is not an option today!
Intangible assets are the core capital of our time. Companies invest many times more in computerised information, data, software, science, business models, design, brand building and marketing than in physical assets like buildings, machinery, and raw materials. It is through using proprietary and non-proprietary Intellectual Property Rights that the documentation, protection, and value creating potential of those intangible assets is best secured. In this indispensable course, you will become equipped with the techniques, tools, frameworks, and the latest philosophy for managing intellectual property assets to generate optimal business success.
Who is it for?
Business leaders and entrepreneurs, research and technology centres, investors, and policymakers. IPR system designers and those involved in IP enforcement, for policy, regulation, corporate governance, the law and ancillary services. Next-generation philosophers.
Why now?
Upgrade your professional skills ready for a new world of business where intangible assets are the key drivers for business success.
The asset bases for firms are changing, but are you capturing its value or are you overlooking new opportunity and potential risk?
Understand the ‘DNA’ of today’s organisations and futureproof your strategy.
Big Innovation Centre invites you to attend our Intellectual Property Management Programme, consisting of 5 Professional Courses.
Course 1: The World of Intellectual Property Rights (IPRs): The Top Ten IPRs for Business and Entrepreneurship
Intellectual Property (IP) is one of the most critical assets of a successful business in the 21st century. It is therefore critically important you are able to identify, document, protect and, in some cases, register it. In this course, you will acquire a holistic typology of IP definitions and protection terms related to the top 10 types of IP: Patents, copyright, trade secrets, trademarks, domain name, design-rights, open-source and creative commons, commercial technology with no patents, public domain knowledge, traditional knowledge.
You learn how to create IPR inventories for IPR portfolio management, and for implementing business strategies surrounding your IP. For each of the 10 IPRs considered, this will include knowledge of IP categorisation, IP registration, IP protection fields, IP rights held by owners, and IP time limits on government-enforced IP. The requirements to claim an IP, and how the IP is documented for protection are also addressed. This is an indispensable introduction to the world of IP.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 2: The Strategic Management of IPRs for Value Creation
How are intellectual property rights used strategically by companies? What kind of benefits do companies seek from their IPR portfolio? How do companies unlock strategic value from patents, copyright, open-source /creative commons and commercial technology or creative IP with no formal protection?
In this course, you will learn strategies for managing an IP portfolio for business success in order to gain better financial performance, increased competitiveness, more dynamic capabilities for innovation, and to deploy and deepen your network for best advantage.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 3: Intellectual Property Risks: Obstacles and Failures in IPR Marketplaces
What are the IP risks which may obstruct the effectiveness of IP markets? Why are IP deals often not closed (or completed)? In this course, you gain an overview of the types of risks and failures in IP marketplaces, which can dramatically undercut the value you can create from IP, or to get the ‘deal done’.
We consider the obstacles which users of an IPR system may experience, in relation to IP market search (finding IP and buyers or sellers), IP market transparency (price, value, novelty/originality), IP market contract negotiation, IP market enforcement, as well as IP regulation and business IP practices. Understanding these areas is imperative in order to develop a robust risk strategy to protect the usefulness of your IP assets in the marketplace.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 4: Natural Rights & Moral Rationales for IPRs: The 21st Century Controversies
An Intellectual Property Right (IPR) is a property right on imagination made real. As such it goes beyond property rights on land, machines and labour. But what are the ethical rationales behind the IPR system? Why does the IPR system not always perform as intended in ethical terms when used as policy, legal or corporate governance instrument?
You will learn about the natural rights and moral philosophy which led to the existence of the IPR system and gain an overview of 21st century IPR controversies from an ethical point of view. You will understand the interplay between the IPR system and the social contract of natural and moral rights, the social origin of inventions, the growth of trivial patents, the exploitation of traditional knowledge, and the discussion of IPR Rights versus IPR Privileges – just a few of the controversies about which any IP system designer or user must be thoroughly acquainted.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
Course 5: The Political Economy & Economic Rationales for IPRs: The 21st Century Controversies
The political economy explanation of the IPR system is based upon the rationale of economic incentive, where patents, copyright, design rights, brands and other rights are believed to stimulate investment in innovation and creativity, increased competition and ‘market protection of entrepreneurial talent’. It is also believed that IPRs stimulate rationales for the organisation of science, technology and creativity.
In this course, you learn why the IPR system does not always perform as intended as an economic policy, legal or corporate governance instrument. You will gain an understanding of the interplay between the IPR system and a range of critically important international debates, including the role of IPR protection in generating monopoly profits, in acting as surrogate tariffs and obstructing university-business relationships. IPR can also represent a crucial structural challenge to low-income countries in creating sustainable development strategies.
Video Presentation – Curated Reading – Interactive Workshop with Use Cases – Quiz – Peers Forum
A solid foundation of Intellectual Property Management:
Delivered by Big Innovation Centre with insights from academic influencers, the world of philosophers, and international evidence from industry experts.
Full Programme and Courses
Start in Spring 2022 (dates to be confirmed)
