Intellectual property (IP) is a critical growth driver for today’s organisations. It impacts on market positioning, innovativeness, revenue, and investment opportunities and how you leverage your strategic networks. However, IP is often just regarded as a subject to be delegated to legal departments and overlooked by business strategists, marketing departments and research labs. But this is not an option today!
Intangible assets are the core capital of our time. Companies invest many times more in computerised information, data, software, science, business models, design, brand building and marketing than in physical assets like buildings, machinery, and raw materials. It is through using proprietary and non-proprietary Intellectual Property Rights that the documentation, protection, and value creating potential of those intangible assets is best secured. In this indispensable course, you will become equipped with the techniques, tools, frameworks, and the latest philosophy for managing intellectual property assets to generate optimal business success.
Who is it for?
Business leaders and entrepreneurs, research and technology centres, investors, and policymakers. IPR system designers and those involved in IP enforcement, for policy, regulation, corporate governance, the law and ancillary services. Next-generation philosophers.
Upgrade your professional skills ready for a new world of business where intangible assets are the key drivers for business success.
The asset bases for firms are changing, but are you capturing its value or are you overlooking new opportunity and potential risk?
Understand the ‘DNA’ of today’s organisations and futureproof your strategy.
Big Innovation Centre invites you to attend our Intellectual Property Management Programme, consisting of 5 Professional Courses.